Objective: Redesign the recent album release from Bon Iver. The direction should maintain the original album colors used and the story of the design. However, all visuals can and should be reimagined. Follow a natural aesthetic for assets. Also, create a logo and branding for the musical identity of Bon Iver and the album title SABLE, fABLE.

My Approach: I chose to use hand carved linoleum prints to create textured assets for the album cover design, as well as other album inclusions. I focused on an intimate illustration style to showcase each song on the album. I chose to redesign the album design itself, as well as one of the available merch items of field notes. In addition, I also imagined two other inclusions of sticker sheets and a poster.

Programs Used: Illustrator, InDesign, Photoshop, Procreate, Linocut Printmaking Materials

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Branding and Product Design