Objective: The Market Designs greeting card company wants two new cards. Both should use imagery of an orange. Any other imagery or direction is up to the designer. Market Designs would also like a new logo and branding for the back of their cards.

My Approach: I got inspiration from Wendy Cope’s poem “The Orange” which highlights gentle forms of love. Both cards highlight simple acts that express gratitude and appreciation for others. I also design unique envelopes that furthered the card design directions. For the branding of Market Designs I went with a direction that was fun and funky, playing on the brand identifying strongly with fruit and other grocery store essentials in their cards. The various logos/logo marks represent paper bags and apples from the grocery market.

Programs Used: Procreate, InDesign, Illustrator, Figma